See the opportunity clearly. Know what to do next.
Whether you're improving a business you already run or pressure-testing an idea, DTR Operations Group LLC combines AI-assisted research with 30+ years of operational leadership to find what's costing you money — and hands you a practical 90-day plan. Every full diagnostic is reviewed by a founder before it reaches you.
Review the complete sample report at no charge · personalized diagnostics are paid services; review the options before starting your intake · What are the six lenses? →
From intake to a plan you can run on.
Three steps to your personalized diagnostic.
Choose & share
Review the diagnostic options and pricing, then complete the intake about your business, goals, and priorities.
Confirm with DTR
Confirm the engagement with DTR before research begins. Submitting the intake alone does not purchase or generate a report.
Receive & put it to use
Receive your personally reviewed six-document binder and 90-day action plan. The Founder Walkthrough option adds a one-to-one discussion of your findings.
Start your business assessment.
Choose the starting point that fits you. Each path leads to the same diagnostic options, followed by questions tailored to your business and priorities.
I already run a business
An honest scorecard on what’s working, what’s leaking, and a 90-day roadmap to fix it — grounded in measured research, not opinion.
Start the Assessment →I have a business idea
Pressure-test it against real market data before you spend a dollar building it — what must be true for it to work, and what to do first.
Test the Idea →Sharpening one specific offer, or no idea yet? Two more paths on the Get Started page →
Founding pricing applies to the qualifying engagement you purchase while founding-client spots remain, and to that engagement only — it is not a permanent rate. Future services are priced at the rates in effect when those services are purchased — see the Terms of Use. Pricing is the same on every path. Preview the sample report at no charge, then submit an intake for staff review. Intake submission does not purchase or automatically generate a report.
Work directly with Donald
Discuss a custom operational review or a speaking engagement.
Custom Operational Review & Assessment
Work directly with Donald on an in-depth review of your operations, tailored to your organization. We examine workflows, customer experience, and operational challenges to identify gaps, prioritize improvements, and develop practical recommendations.
Get in touch to discuss your needs →Public Speaking Engagements
Invite Donald Roberts to speak on leadership, customer experience, operational excellence, and AI-enabled transformation. Each engagement is tailored to your audience and event goals, with practical insights drawn from 30+ years of leading teams and improving operations.
Discuss a speaking engagement →Run by the two people whose name is on it.
"Our name and our faith are attached to this — so it's honest, whether that's flattering or not."— Donald & Tiffany Roberts, DTR Operations Group LLC
Donald Roberts Owner & CEO
Donald spent 30+ years leading contact center and customer experience operations at Capital One, QVC, Panasonic, and AvalonBay — co-managing a 600+ person support site, scaling a work-from-home program to 500+ representatives, and driving the kind of AI-enabled transformation he now brings to DTR's own assessment tool. He has completed coursework in business administration and management at Norfolk State University and Western Governors University, holds a Leadership for the AI Age credential from MIT Professional Education, and holds Inclusive & Ethical Leadership and Diversity, Equity and Inclusion in the Workplace certificates from the University of South Florida’s Muma College of Business.
Tiffany Roberts Co-Founder
Tiffany brings 20+ years of her own executive leadership experience, a B.S. in Psychology (cum laude, Regent University), and certifications as an ISSA Personal Trainer & Nutrition Coach, Mixxed Fit Instructor, and Life & Marriage Coach. She's an Amazon best-selling author — her book is Removing the Fragments of a Broken Heart — and is continuing her education toward a degree in Clinical Psychology.
There's no call center of analysts behind this — it's a small, deliberate operation that would rather do one thing honestly than three things loosely. Every report gets read by a Roberts before it reaches you.
Based in Suffolk, Virginia — working with clients anywhere.
Have a question before you dive in?
Send a message directly — goes straight to Donald.
Ready to see where you actually stand?
Pick the path that fits — it takes a few minutes.