You didn't start from zero — you've got an idea, maybe even a business, that's
working okay but not working the way it should. We'll find the gap that's holding it
back, what to change, and what to leave alone. Honest, not hype.
The first three sections take about 3–4 minutes — that's all your free instant read needs; deeper (optional) questions follow once it's ready. This is for an idea or business you already have that needs sharpening —
better positioning, a new angle, pricing that finally works, or a plateau you can't
figure out. Brand new idea with nothing built yet? Use the Builder form instead.
Already running with real customers and want a full health check? Use the
Business Assessment form. Submitting is free — you'll get an automated
instant read the moment you send it, with the option to upgrade to the full diagnostic
afterward. Have an access code? You'll enter it right after you submit — it unlocks the full report at no charge.
